Wink™ Interactive, Inc.
201 Lackawanna Ave.
Scranton, PA 18503
Toll Free: 866.WinkPad (1.866.946.5723)
Facsimile: 800.731.4040
Email: Info@WinkInteractive.com
WinkPad™ is a hand-held touch screen PDA-type device whose portability and ease of use transform one’s visit to the eye doctor. Simply put, WinkPad™ links the patient, doctor, and supplier in delivering real time knowledge and solutions.
For the eye care specialist, it is a powerful tool that enables customer intimacy. As such, WinkPad™ can stimulate product purchases. The process works this way. Check In: Patient enters doctor’s office and receives WinkPad™. Waiting Room: At the push of a button, he or she is welcomed by the friendly on-screen guide. Patients quickly respond to questions about their eye care needs and concerns as well as life-style and preferences. Once this data is uploaded, WinkPad™ then delivers personalized educational messages to the patient. Examining Room: Optometrist obtains information and advice from WinkPad™. Armed with new knowledge, the doctor moves patient interaction to a new level in discussing needs and providing solutions.
For the major optical companies WinkPad™ epitomizes one-on-one marketing. It represents a powerful medium for message delivery, in combination with television, print, radio, and web. Advertisers are able to communicate direct to the consumer, at the point of sale, for doctor prescribed products. For the first time, manufacturers will be able to quantify their return on each dollar spent.